Bedtime
Pip winds down with them
For 20 minutes Pip waves goodnight, rubs sleepy eyes and yawns, while the screen slowly dims. It starts at bedtime by itself, or with one press of the button on the clock.
A bedtime clock that tells a story
Dawnlings turns the night into a story your child can follow. Pip the dormouse winds down with them at bedtime, carries them across the sky on the moon, and the sun says when it's time to get up.
A few updates on the way to launch, no more. Privacy
Little ones can't read a clock, but they can follow a story. Dawnlings shows them where the night has got to, from bedtime to breakfast.
Bedtime
For 20 minutes Pip waves goodnight, rubs sleepy eyes and yawns, while the screen slowly dims. It starts at bedtime by itself, or with one press of the button on the clock.
Overnight
The moon sets off at bedtime and glides slowly across the sky. Wake up at 5am? If it hasn't reached the sun yet, it's still sleepy time. The screen stays almost completely dark.
Morning
At wake-up time the sun rises, Pip wakes up and the screen turns bright yellow. That means it's OK to get out of bed.
Because a colour can't tell a story, and a story is what a two-year-old can follow. A light says "not yet"; Dawnlings shows how much not yet, with a friend who went to sleep when they did.
And at night it barely counts as a screen: one dim moon on a black background at about 3% brightness, dimmer than most night lights, with nothing moving faster than the moon. No video, no games, no sound, no touch. You set how bright it gets.
Overnight it shows one dim moon on a dark screen, with brightness you set yourself.
There's nothing in it that can listen or watch. It only shows pictures.
The night's times and pictures are stored on the clock, so bedtime still works if the internet drops.
Bedtime, wake time, wind-down length and brightness, changed from the sofa, not the bedroom.
No touchscreen and no buttons a child can find, so the settings stay where you put them. Mains powered by USB-C, nothing to charge.
Coming with Dawnlings packs
Send us a photo of their favourite teddy and we'll turn it into the character who winds down and wakes up with them. New packs arrive for birthdays, Christmas and the seasons.
Pip and the moon story come with every clock, free, and stay free.
Pip the dormouse
Their own teddy
Who makes it
Dawnlings is made by Neil, a dad in Wiltshire, after one too many 5am "is it morning yet?"s. The first working clock has been on our own two-year-old's bedside every night since October 2026, and everything on this page is what it actually does.
It's a small, honest project: no reviews or star ratings until real families have used it, no invented numbers. Questions go to hello@dawnlings.com and a person answers.
Founding price £79, with a year of Dawnlings Plus included. Join the waitlist for first word when founding pre-orders open.